Welcome to Sola New Town – Your Dream Studio is Within Reach

Looking for the perfect salon suite in the heart of Williamsburg, VA to launch or elevate your business? Welcome to the Sola New Town, located in the New Town Shops on Main in the heart of Williamsburg at the intersection of Ironbound Road and Monticello Avenue -- a neighborhood full of great shopping, dining and services – Barnes and Noble, Panera, Loft, Opus 9 Steakhouse, Planet Fitness and many others.

We focus on what’s best for you, so you can focus on what’s best for your business.

We provide beauty professionals with high-end, fully equipped private salon studios alongside the support and tools needed to launch your business in no time. Whether you're a hairstylist, barber, nail tech, esthetician, lash artist, massage therapist, or other service provider, we have a salon suite tailored for you.

Sola New Town Features:

• A variety of studio sizes (standard, large, and double)
• Private, fully enclosed suites with individual ventilation and sound-resistant walls
• High-end styling stations, shampoo bowls, and built-in cabinetry
• On-site laundry, break room, and free parking
• Flexible lease terms with all utilities included
• 24/7 private access for ultimate convenience

When you join the Sola community, you’re not just getting a space—you’re gaining the freedom to run your business your way:

• Set your own prices and schedule
• Keep 100% of your service and retail profits
• Customize your suite with your own décor, music, and vibe
• No overhead surprises—Wi-Fi and utilities are included
• Access to business support, education, and a vibrant professional network

Whether you're just starting your journey or growing your brand, Sola New Town provides the tools, space, and support to make it happen.

Ready to tour your future studio? Call or text Lindsay directly at (804) 536-4964 or email lindsay@solasalonsva.com to set up a confidential tour and learn more about current availability.

Join the movement of independent professionals who are redefining what it means to be your own boss—at Sola New Town.

Check out our other Hampton Roads and Tidewater locations Greenbrier, Great Bridge, Hilltop, Jefferson Commons, and Ghent.